Angry Birds Maker Rovio Appears To Women To Solve The Puzzle Of Growth - TECHNOXMART

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Angry Birds Maker Rovio Looks To Women To Solve The Puzzle Of Growth

The new game of Rovio combines a murder mystery story with so-called three-match puzzles.
Angry Birds Maker Rovio Looks To Women To Solve The Puzzle Of Growth

Rovio Entertainment propelled Small Town Murders, another riddle game focused on ladies more than 35, on Wednesday in its most recent endeavor to lessen its dependence on Angry Birds.

The Finnish association's new game joins a homicide riddle account with supposed match-three riddles, a gaming pattern initially started in 2012 by King's Candy Crush Saga.

Rovio has looked to expand previously, discharging three games that were not Angry Birds themed since 2015, however, none have become worldwide hits similarly as its 2011 blockbuster.

"It is an opportunity for us to expand our portfolio for different kinds of players and tell different stories in the Small Town Murders," said Rovio 's head of the puzzle studio, Miika Tams.

Rovio, which recorded in 2018, has been making a consistent quarterly games income of around EUR 60 million euros (generally Rs. 514 crores) for as long as barely any years, generally from Angry Birds games.

However, profit has been hit by rising promoting costs and by its 5G gaming stage Hatch which Rovio has not accomplished the enthusiasm among speculators that it had sought after.

As of not long ago, Rovio's games have been focused on youngsters, yet now it is focusing on grown-ups with more cash to spend on in-game buys, for example, extra moves or lives to continue playing.

"Ladies 35-years of age and more established are our Puzzle Studio's principal target crowd. We have seen that ladies in this age bunch play this sort of game the most and generally they have the chance to burn through cash on the games," Tams told Reuters.
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